Smart Labs innovation
We take innovation seriously, so we built Smart Labs. It’s our idea incubator, allowing us to test new features to help members engage with their financial futures.
Our mission
One of the most interesting things about pensions is that many people just don’t like thinking about them. The Smart labs mission is to overcome this psychological hurdle by using a scientific approach to research and design. Our team, run by Cognitive Scientist Dr Harry Brignull, applies principles of Behavioural Economics to the features we design, aiming to improve financial outcomes for our members.
How it works
Invitation
We invite a segment of scheme members to participate in a beta trial.
Participation
We use analytics and AB tests to understand the effectiveness of our designs.
Feedback cycles
We use our findings to make design improvements. Successful betas get launched on the Smart platform.
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Have you been invited to a beta trial?
If you are a scheme member and you’ve received an email or in-app message inviting you to participate in a beta trial, you may want to read our FAQs to understand more.
Contact us
Want to get in touch with our team? Let’s make sure you talk to the right people.
If you're a member and would like to learn more about how coronavirus will affect your pension savings, read our latest article here.