The Smart principles
We want to transform pensions, savings and financial wellbeing across all generations, around the world.
We do this by blending the financial expertise and tech innovation that our founders, Will and Andrew, brought together in 2014. We create tech-driven financial products, whilst remaining responsible, trustworthy and compliant.
There are eight guiding principles we live by at Smart. They make the organisation a great place to work. They also ensure we're all working in the same way, to produce the best results for our clients and our members.