Gives members an overview of their pension figures, with a voice-over and fun graphics.
In this article we explain how we used tree testing to measure and improve the effectiveness of our information architecture
It’s not always easy to find out what users are trying to do when they interact with your product, or where they need more help – this article explains how we used site search analytics to learn about user intent, leading us to design a new feature
A few weeks ago I was invited to give a presentation at the EU Parliament, as part of an IMCO (Internal Market and Consumer Protection) committee public hearing
Scheme member engagement is an industry-wide problem – this article explains how the innovation team at Smart uses the B=MAP framework to facilitate behaviour change, and how it helped us create a successful “first time sign-in” feature
The innovation team showcases Smart's digital take on traditional annual pension statements - technology designed to enhance member engagement