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It’s not always easy to find out what users are trying to do when they interact with your product, or where they need more help – this article explains how we used site search analytics to learn about user intent, leading us to design a new feature

Design and tech

Harry Brignull presenting at the European Parliament on Dark Patterns

A few weeks ago I was invited to give a presentation at the EU Parliament, as part of an IMCO (Internal Market and Consumer Protection) committee public hearing

Design and tech

Pensions are boring, and that makes them fascinating

Scheme member engagement is an industry-wide problem – this article explains how the innovation team at Smart uses the B=MAP framework to facilitate behaviour change, and how it helped us create a successful “first time sign-in” feature

Design and tech

Animated pension walkthrough for Smart Pension scheme members

The innovation team showcases Smart's digital take on traditional annual pension statements - technology designed to enhance member engagement

Design and tech

Has cutting edge tech become a hygiene factor?

Technology is a given, what people really want is the choice and competition it brings, says Smart Pension’s Head of UX Innovation Harry Brignull during UK Fintech Week

Media enquiries

If you'd like to speak to the PR team, get in touch using the details below.

Alex Nelless

Head of Public Relations