Introduction
This Cookie Policy (Policy) describes how Smart Pension Limited (‘Smart’, ‘we’, ‘us’ or ‘our’) of 136 George Street, London, W1H 5LD uses cookies and similar technologies when you visit our website. This Policy should be read in conjunction with our Privacy Policy.
What are cookies?
A cookie is a small text file of letters and numbers that are placed on your computer or mobile device when you visit a website. Cookies are widely used to make websites work more efficiently and to provide information to the owners of the site.
You can find more information about cookies from cookiepedia.co.uk.
Where do cookies come from?
There are two sources of cookies: first-party cookies, which are set by Smart on your device, and third-party cookies, which are set by a third-party service provider.
Smart may use third-party cookies to analyse the use of our website. These third-party service providers may also collect and use information about your visits to our site and other websites.
Why do we use cookies?
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
We use cookies and other tracking technologies, for example, to:
- Improve user experience on our website.
- Analyse our website traffic and understand who visits our websites, how they navigate around them, and how easy they find them to use.
- Preserve your login state and remember your settings and preferences.
- Show the most useful content for the users relating to our products and services.
We do not show adverts from third parties on our websites. We do not store any personal information in our cookies that can be used to identify you directly, like your name, email, postcode, or financial information (credit card, bank account).
We do not sell your data to a third party for any reason. To read more about how we protect the information we collect about you, please read our Privacy Policy.
How can you change your cookie settings?
By using our website or other online services, such as our mobile application, you agree to our use of cookies as described in this Policy.
Certain cookies are strictly necessary for making our website work well. But you can control or disable other types of cookies through ‘Cookie Settings’ in our cookie banner which pops up when you visit our website. You can also manage what cookies are stored on your device directly by use of your browser settings. However, blocking some types of cookies may mean you cannot use all the services or features on our websites or other online services.
As explained above, third-party cookies are set by someone other than Smart. Some of our pages may also contain content from other sites like YouTube, which may set their own cookies. We have no control over third-party cookies, but you can disable them by using your browser settings. Please note that you should check these third parties' privacy notices for further information on their use of your personal data.
Do we transfer your data outside of the UK or EEA?
Information collected may be transferred and stored outside the UK or EEA. Where your personal data is being transferred to countries outside the UK or EEA either by us or by our service providers acting on our behalf, we will ensure that appropriate safeguards and necessary organisational and technical measures are in place to protect your personal data in accordance with the Data Protection Laws. For further information on third parties’ use of your personal data, please check their privacy and cookie notices.
Changes to this Policy
We keep this Policy under regular review and may change it at any time. This Policy is current as of May 2026.
How to contact us?
Our Data Protection Officer is Joanne Zhang. If you have any queries about this Policy, please contact privacy@smartpension.co.uk.
Cookies we collect on this website
Essential
| Cookies |
Group |
Description |
Status |
Duration |
| uc_user_interaction | Usercentrics Consent Management Platform | Stores user consent decision status for cookie categories. | cookie | 365 days |
| uc_settings | Usercentrics Consent Management Platform | Saves specific user consent preferences for compliance auditing. | cookie | 365 days |
| ucString | Usercentrics Consent Management Platform | Holds ControllerID, SettingsID, and consent history. | web | - |
| ucData | Usercentrics Consent Management Platform | Holds information about Google Consent Mode integration. | web | - |
| uc:analytics_events | Usercentrics Consent Management Platform | Prevents consent analytics events from being triggered redundantly. | web | - |
| CloudFront-Key-Pair-Id | cloudfront.net | Controls user authorization and access control for secure CDN media files. | cookie | Session |
| CloudFront-Signature | cloudfront.net | Validates authenticity and integrity of signed URLs delivered via AWS. | cookie | Session |
| CloudFront-Policy | cloudfront.net | Determines access rights and IP/date restrictions for cached assets. | cookie | Session |
| static_asset_cache | gstatic.com | Serves Google static content (images, JS) off-domain efficiently. | web | - |
| jsDelivr_cdn_state | JSDelivr | Delivers open-source library files without setting tracking cookies. | web | - |
Functional
| Cookies |
Group |
Description |
Status |
Duration |
| Typekit.type.net | Adobe Fonts | Tracks font family loading counts for client licensing verification. | web | - |
| em_cdn | Embedly | Ensures embedded rich media assets display correctly without cross-domain errors. | cookie | Session |
| google_ajax_cdn | Google AJAX | Loads public web development libraries via CDN without setting cookies. | web | - |
| google_fonts_cdn | Google Fonts | Serves font files directly to browsers without setting tracking cookies. | web | - |
| _gzt | Google Tag Manager | Stores configuration settings for client-side tag firing rules. | cookie | Session |
| li_gc | LinkedIn Plugin | Stores user consent regarding cookie usage for social share widgets. | cookie | 180 days |
| lang | LinkedIn Plugin | Remembers language preference settings for embedded social plugins. | cookie | Session |
| Linkedin_oauth_ | LinkedIn Plugin | Used to provide authentication functions across embedded pages. | cookie | Session |
| sid | Salesforce | Stores active user session ID for secure portal authentication. | cookie | Session |
| oid | Salesforce | Stores organization identifier for routing web-to-lead form requests. | cookie | Session |
| client_id | Salesforce | Identifies web client interactions connected to CRM web-to-lead forms. | cookie | 365 days |
| tp_session | Trustpilot | Maintains widget display options and review validation states. | cookie | Session |
| trustpilot_widget | Trustpilot | Remembers user interactions and display states for embedded review widgets. | web | - |
| wf_state | Webflow | Remembers user interactions with dynamic UI elements like tabs and dropdowns. | web | - |
| YSC | YouTube Video | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | cookie | Session |
| VISITOR_INFO1_LIVE | YouTube Video | Tries to estimate the user's bandwidth on pages with integrated YouTube videos. | cookie | 183 days |
| PREF | YouTube Video | Stores preferred page configuration and playback preferences. | cookie | 244 days |
| __sak | YouTube Video | Stores information about the visitor's video preferences. | web | - |
| LAST_RESULT_ENTRY_KEY | YouTube Video | Saves user settings when retrieving an embedded video. | web | - |
| yt-player-bandwidth | YouTube Video | Determines optimal video quality based on device capabilities. | web | - |
| yt-remote-device-id | YouTube Video | Stores video player preferences using embedded video content. | web | - |
| remote_sid | YouTube Video | Used for functionality of YouTube video player content. | cookie | Session |
| _zendesk_session | Zendesk | Maintains user chat session and support ticket communication state. | cookie | Session |
| __zd_state | Zendesk | Stores widget state (open/closed) and visitor chat history. | web | - |
Marketing
| Cookies |
Group |
Description |
Status |
Duration |
| IDE | DoubleClick Ad | Delivers targeted advertisements and measures ad campaign efficiency. | cookie | 396 days |
| DSID | DoubleClick Ad | Identifies logged-in users on non-Google sites to align cross-device ads. | cookie | 14 days |
| _fbp | Facebook Pixel | Stores and tracks visits across websites to deliver targeted advertising. | cookie | 90 days |
| fr | Facebook Pixel | Provides, measures, and improves ad relevance on Facebook platform. | cookie | 90 days |
| _fbc | Facebook Pixel | Stores last visit tracking parameters when user clicks a Facebook ad. | cookie | 731 days |
| NID | Google Ads | Used to provide advertisements or retargeting on Google properties. | cookie | 183 days |
| __gads | Google Ads | Used to provide advertisements or retargeting across websites. | cookie | 396 days |
| ANID | Google Ads | Shows advertisements on websites outside of Google networks. | cookie | 396 days |
| _gcl_au | Google Ads | Used by Google AdSense for experimenting with advertisement efficiency. | cookie | 90 days |
| _gcl_aw | Google Ads | Set when a user arrives via a Google ad click to measure conversions. | cookie | 90 days |
| _gcl_gb | Google Ads | Used to track campaign related conversion information. | cookie | 90 days |
| _gac_gb_<wpid> | Google Ads | Used to track campaign related parameters and user journeys. | cookie | 90 days |
| 1P_JAR | Google Ads | Gathers site statistics and tracks conversion rates for ad campaigns. | cookie | 30 days |
| Conversion | Google Ads | Tracks actions taken on site after clicking a Google Search/Display ad. | cookie | 90 days |
| _ga | Google Analytics | Calculates visitor, session, and campaign data for site analytics reports. | cookie | 731 days |
| _gid | Google Analytics | Stores information on how visitors use a website to create analytics reports. | cookie | 1 day |
| _gat | Google Analytics | Used by Google Analytics to throttle request rate and limit data collection. | cookie | 1 minute |
| __utma | Google Analytics | Tracks visitor interaction, unique sessions, and site usage over time. | cookie | 731 days |
| __utmb | Google Analytics | Used to track the exact time of the visit and session duration. | cookie | Session |
| _ga_<container-id> | Google Analytics 4 | Maintains persistent session state and tracks individual visitor events. | cookie | 731 days |
| bcookie | LinkedIn Insight Tag | Browser identifier cookie to allow tracking of embedded LinkedIn features. | cookie | 365 days |
| bscookie | LinkedIn Insight Tag | Secure browser cookie for authentication and ad interaction tracking. | cookie | 365 days |
| li_sugr | LinkedIn Insight Tag | Used to perform probabilistic matching of user identity for ad targeting. | cookie | 90 days |
| lidc | LinkedIn Insight Tag | Used for backend routing optimization for tracking tags. | cookie | 1 day |
| _clck | Microsoft Clarity | Persists the Clarity User ID and preferences unique to that browser. | cookie | Session |
| _clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session recording. | cookie | Session |
| CLID | Microsoft Clarity | Identifies unique user sessions across web pages for behavioral analytics. | cookie | Session |
| ANONCHK | Microsoft Clarity | Indicates whether MUID is transferred to ANID for session correlation. | cookie | Session |
| MUID | Microsoft Clarity | Identifies unique web browsers visiting Microsoft sites for tracking. | cookie | Session |
| typeform_sess | Typeform | Maintains user session state during active form filling. | cookie | Session |
| __cf_bm | Typeform | Cloudflare bot management cookie protecting Typeform integrations. | cookie | 30 minutes |
| tf_survey_state | Typeform | Tracks survey progress and submission interactions across pages. | web | - |