Smart welcomes Bahea Izmeqna as new Chief Product Officer

Smart, the London-headquartered fintech transforming the global retirement savings market, is pleased to announce the appointment of Bahea Izmeqna as Chief Product Officer. 

With an extensive career in fintech, Bahea brings a wealth of experience to her new role at Smart, where she will oversee technology, product and solutions, focusing particularly on the development and strategic enhancement of the company’s cutting-edge platform, Keystone. She also brings with her significant international experience across the Middle East, Africa, Europe and Asia.

Bahea joins Smart from SC Ventures by Standard Chartered, where she served as Chief Strategy Officer for CurrencyFair and Zai group venture. During her tenure, she played a pivotal role in optimising operational efficiency, enhancing client services and driving strategic initiatives for global expansion. Her deep understanding of financial technology and her ability to lead cross-functional teams will be instrumental as Smart continues to innovate and expand its Keystone platform.

At Smart, Bahea will focus on leveraging her operational insights to enhance the functionality and scalability of Keystone, ensuring it continues to meet the evolving needs of the pension industry. Keystone is renowned for its flexibility and efficiency, providing tailored solutions that streamline pension management, improve user experience and support compliance with regulatory standards. Bahea’s strategic leadership will drive the platform’s innovation, enabling Smart to deliver unparalleled service and efficiency to its users.

Bahea Izmeqna, Chief Product Officer at Smart said: 

"I am thrilled to be joining Smart at such a pivotal time. Keystone is a powerful platform that is already having a significant impact on how people save for retirement. My goal is to build on this success, making Keystone even more intuitive and responsive to the needs of our users, making the complex simple and ensuring everyone has access to a secure financial future."

Andrew Evans, CEO of Smart said:

“Bahea’s expertise in operations and technology integration will be a tremendous asset to our team. Her ability to streamline processes and drive innovation will be critical as we continue to enhance Keystone’s capabilities. We're confident that Bahea will help us push the boundaries of what’s possible in the pension tech space, delivering even greater value to savers and their employers.”

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