The sad thing is, they are blissfully unaware that the decision to save more for the future is about to become more relevant, given the increases to minimum pension contributions that came into effect at the beginning of this tax year. So, why do some people ignore the need to save more towards their future? Here are my top four reasons:
Encourage people to make decisions on their future pension size, not just their immediate salary.
A person is looking for a new role and searching across multiple job boards. They know the salary range the employer is willing to pay. But they don’t know how much their future pension savings could be worth. What happens if... a job advert includes an illustration of what their pension savings could be worth?
For example, if you pay 5% of your salary and stay with us for <X> years, this is what your pension could look like. (Insert caveats). This could create a virtuous circle for employers and employees. For example:
Try to simplify pensions and be consistent
Yes, we all know that the industry is filled with jargon. Whether it’s additional voluntary contributions, annuities or salary sacrifice, the list goes on...We just need to be consistent with the terms we choose. Simple, consistent and jargon-free communications are the best way to get people to engage with their pension.
Make pensions an everyday conversation
While the word ‘pension’ is not as scary as you-know-who in Harry Potter, it can sometimes be a conversation killer. The DWP’s recent Gogglebox campaign talks openly about pensions and helps to break down social barriers. Encouraging people to have open and honest conversations about their pension will only further break down these misconceived perceptions.
Provide pension platforms that can actually engage and support everyone's needs. At Smart, we’ve disrupted the industry not only by integrating with Amazon Alexa and Google Home, but also through our award-winning app and platform design. These innovations make pensions accessible for everyone and help introduce pensions into our everyday lives. By doing this, we are more likely to break through generational barriers, in particular, millennials and the even younger Generation Z, who expect to have the ability to engage with their pension in the same way they would with their Monzo account.
and back disruption...
Support new fresh thinking initiatives. NextGen’s promotion of inclusivity within pensions is great for the industry. They aim to promote and encourage the next generation working within the industry and challenge the still-evident stereotypes that exist. The initiative believes that by encouraging fresh ideas and perspectives, it will be better equipped to challenge the status quo now and further down the line.