Dr Harry Brignull

Head of UX Innovation – 2018 to 2024

With his PHD in Cognitive Science, Harry heads up Smart’s user experience innovation team. His teams relentlessly and systematically test all member-facing digital products to ensure they comply with Smart’s high standards, but more importantly create the right outcomes, helping savers to make their money work harder. Harry’s experience spans Spotify to the award-winning Gov.uk website.

Dr Harry Brignull

's recent writing

May 20, 2022

Harry Brignull presenting at the European Parliament on Dark Patterns

A few weeks ago I was invited to give a presentation at the EU Parliament, as part of an IMCO (Internal Market and Consumer Protection) committee public hearing

May 19, 2022

Pensions are boring, and that makes them fascinating

Scheme member engagement is an industry-wide problem – this article explains how the innovation team at Smart uses the B=MAP framework to facilitate behaviour change, and how it helped us create a successful “first time sign-in” feature

May 3, 2019

Has cutting edge tech become a hygiene factor?

Technology is a given, what people really want is the choice and competition it brings, says Smart Pension’s Head of UX Innovation Harry Brignull during UK Fintech Week