Smart celebrates 10th birthday

Smart, the London-headquartered fintech transforming the global retirement savings market, celebrates its tenth birthday at its offices around the world.

Founded in the UK in 2014 in response to auto enrolment legislation, Smart’s proprietary technology platform, Keystone, is now active on four continents. In the UK, it powers the hugely successful Smart Pension Master Trust, serving over 1.4 million members.

The past decade has seen Assets Under Management (AUM) on the Keystone platform grow to almost £15 billion. This figure demonstrates the heightened demand for modern retirement savings technology from financial institutions, governments and employers globally.

Smart’s Keystone platform is the world’s first global, cloud-native workplace retirement savings solution. It disrupts legacy systems with innovative digital efficiencies for employers and employees alike. Keystone powers the DIFC Employee Workplace Savings plan in the UAE, in partnership with Zurich, and collaborates with partners in the US, governments in Asia, and one of the largest financial institutions in Ireland to facilitate workplace saving schemes.

The Smart Pension Master Trust, owned and operated by Smart, is now one of the UK’s largest master trusts and a significant player in shaping the auto enrolment landscape. Through organic growth and strategic acquisitions, Smart Pension has become known as the industry consolidator of choice.

Smart’s growth has also recently been recognised in Deloitte’s EMEA Fast 500 list, with a revenue increase of over 944% in the past three years.

Reflecting on a decade of innovation and passion for financial wellbeing in retirement, Andrew Evans, Group CEO and Co-founder, shares his thoughts and highlights from the last ten years and where the next ten might take Smart:

“Our initial goal was ambitious: to transform the pensions savings landscape through technology. Competing with industry giants, we had to think differently, and reevaluate how pensions could work better for people and their employers. To now be celebrating ten years of success, and to look at the nearly £15 billion in AUM on the Keystone platform globally, is a huge testament to the dedication of our team and the support of our global partnerships, clients and members who save for their futures with us.

“Despite political uncertainty, a global pandemic, inflation and the rising cost of living, Smart has proven that great technology can thrive in challenging times, and help solve financial problems to secure better outcomes for people in retirement and beyond. I’m exceptionally proud of everyone who has been with us on this journey.”