Smart Labs

The Smart Labs mission is to apply behavioural economics and user-centred design to help members engage with their pensions and make informed decisions about their financial futures.

How it works

Invitation

We invite a segment of Smart Pension Master Trust members to participate in a beta trial.

Participation

We use analytics and AB tests to understand the effectiveness of our designs.

Feedback cycles

We use our findings to make improvements. Successful betas get launched on the Smart platform.

Beta features

Now testing

Animated Pension Walkthrough

Gives members an overview of their pension figures, with a voice over and fun graphics.

Now testing

Coming soon

Animated Pension Walkthrough

Gives members an overview of their pension figures, with a voice over and fun graphics.

Now testing

Retirement planner

Members answer some questions and get a projected retirement income, including all of their personal finances.

Now testing

Coming soon

Retirement planner

Members answer some questions and get a projected retirement income, including all of their personal finances.

Now testing

Expression of wish

Lets members choose who gets their pension if they die, and briefly explains how the law works in the UK.

Now testing

Coming soon

Expression of wish

Lets members choose who gets their pension if they die, and briefly explains how the law works in the UK.

Now testing

Sign in helper

Helps members sign in to their pension accounts if they’ve forgotten their credentials.

Now testing

Coming soon

Sign in helper

Helps members sign in to their pension accounts if they’ve forgotten their credentials.

Now testing

Branching pension walkthrough

Shows members a breakdown of their pension in small bite-sized chunks using branching logic.

Now testing

Coming soon

Branching pension walkthrough

Shows members a breakdown of their pension in small bite-sized chunks using branching logic.

Now testing

Avatar virtual assistant

An interactive virtual assistant that will answer questions about pensions and personal finance.

Now testing

Coming soon

Avatar virtual assistant

An interactive virtual assistant that will answer questions about pensions and personal finance.

Now testing

SMS for hard to reach members

Sends a targeted SMS to members who have ignored our previous emails and letters.

Now testing

Coming soon

SMS for hard to reach members

Sends a targeted SMS to members who have ignored our previous emails and letters.

Now testing

Review pension performance

Allows members to look at charts and tables depicting the performance of their investments.

Now testing

Coming soon

Review pension performance

Allows members to look at charts and tables depicting the performance of their investments.

Now testing

Review personal details

Helps members check their personal details and verify that their contact information is correct.

Now testing

Coming soon

Review personal details

Helps members check their personal details and verify that their contact information is correct.

Have you been invited to a beta trial?

If you are a scheme member and you’ve received an email or in-app message inviting you to participate in a beta trial, you may want to read our FAQs to understand more.

Find out more

Contact us

Want to get in touch with our team? Let’s make sure you talk to the right people.

If you're a member and would like to learn more about how coronavirus will affect your pension savings, read our latest article here.