What we do
The Smart Labs mission is to apply behavioural economics and user-centred design to help members engage with their pensions and make informed decisions about their financial futures.
We invite a segment of Smart Pension Master Trust members to participate in a beta trial.
We use analytics and AB tests to understand the effectiveness of our designs.
We use our findings to make improvements. Successful betas get launched on the Smart platform.
Gives members an overview of their pension figures, with a voice over and fun graphics.
Members answer some questions and get a projected retirement income, including all of their personal finances.
Lets members choose who gets their pension if they die, and briefly explains how the law works in the UK.
Helps members sign in to their pension accounts if they’ve forgotten their credentials.
Shows members a breakdown of their pension in small bite-sized chunks using branching logic.
An interactive virtual assistant that will answer questions about pensions and personal finance.
Sends a targeted SMS to members who have ignored our previous emails and letters.
Allows members to look at charts and tables depicting the performance of their investments.
Helps members check their personal details and verify that their contact information is correct.
If you are a scheme member and you’ve received an email or in-app message inviting you to participate in a beta trial, you may want to read our FAQs to understand more.
Want to get in touch with our team? Let’s make sure you talk to the right people.
If you're a member and would like to learn more about how coronavirus will affect your pension savings, read our latest article here.