SMS for hard to reach members
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Sometimes our emails and letters to scheme members get ignored, or they fail to reach their destination. SMS provides an additional channel for important service messages.
Lost pensions are a common problem in the pension industry. Members often lose track of their pensions and fail to use them in retirement. To mitigate this, efforts should be made to ensure communications actually reach the intended recipients. SMS text messages are known to have a good conversion rate (i.e. people tend to respond to them).
We believe that SMS messages will provide an effective channel for important service messages, particularly if paired with web pages designed to build trust and answer common questions.
We are in the process of preparing to run a closed beta trial with 5,000 scheme members. Conversion rates will be compared against email.
Now testing
Gives members an overview of their pension figures, with a voice over and fun graphics.
Now testing
Coming soon
Gives members an overview of their pension figures, with a voice over and fun graphics.
Now testing
Members answer some questions and get a projected retirement income, including all of their personal finances.
Now testing
Coming soon
Members answer some questions and get a projected retirement income, including all of their personal finances.
Now testing
Lets members choose who gets their pension if they die, and briefly explains how the law works in the UK.
Now testing
Coming soon
Lets members choose who gets their pension if they die, and briefly explains how the law works in the UK.
Now testing
Shows members a breakdown of their pension in small bite-sized chunks using branching logic.
Now testing
Coming soon
Shows members a breakdown of their pension in small bite-sized chunks using branching logic.
Now testing
Helps members sign in to their pension accounts if they’ve forgotten their credentials.
Now testing
Coming soon
Helps members sign in to their pension accounts if they’ve forgotten their credentials.
Now testing
An interactive virtual assistant that will answer questions about pensions and personal finance.
Now testing
Coming soon
An interactive virtual assistant that will answer questions about pensions and personal finance.
Now testing
Allows members to look at charts and tables depicting the performance of their investments.
Now testing
Coming soon
Allows members to look at charts and tables depicting the performance of their investments.
Now testing
Helps members check their personal details and verify that their contact information is correct.
Now testing
Coming soon
Helps members check their personal details and verify that their contact information is correct.